In today’s hyper-competitive retail environment, success hinges not only on offering high-quality products but also on delivering exceptional customer experiences. One often overlooked yet crucial element in this equation is installation. More and more top brands are choosing to outsource their installation needs by forming third-party installation partnerships—and for good reason.
Canadian brands, in particular, are seeing the advantages of aligning with professional installers who uphold their standards and enhance their reputation. Companies like We Install It are leading the charge, offering turnkey installation solutions that directly translate to customer satisfaction, increased sales, and reduced returns.
Let’s explore the many benefits of this smarter outsourcing strategy.
1. Enhancing the Customer Experience Through Seamless Installations
The customer journey doesn’t end at the checkout. For many products—such as BBQs, gazebos, fitness equipment, or furniture—the true satisfaction comes only after the item has been successfully installed or assembled. However, this stage can quickly turn from exciting to stressful if left in the hands of the customer.
Third-party installation partnerships simplify this process, removing friction from the post-purchase experience. Customers are more likely to purchase confidently when they know expert help is just a click or cashier away. Whether the service is offered online during checkout, through an in-store inquiry, or via an install card on the box, a professional install option is the final piece in a seamless shopping journey.
A smooth, stress-free installation experience:
Reduces buyer’s remorse
Increases positive brand reviews
Fosters customer loyalty
Encourages repeat business
2. Driving Sales and Increasing Transaction Values
Bundling installation services with products can do more than just please customers—it can also drive serious revenue. Retailers and manufacturers that collaborate with third-party installation partnerships often see an uptick in sales and average transaction value.
When installation is presented as a convenient add-on, customers are less hesitant to make large or complex purchases. This added value improves the likelihood of upselling and cross-selling:
Customers may purchase more premium products if installation is included
Add-on sales (e.g., maintenance kits or accessories) are more viable
Higher transaction confidence reduces cart abandonment
In today’s digital-first era, integrating these services into eCommerce checkout flows further maximizes reach. The online integration model used by We Install It, for example, helps brands convert hesitant buyers into loyal customers—all while boosting their bottom line.
3. Reducing Returns and Negative Reviews
Returns can cripple profit margins and create logistical nightmares. One of the most common reasons customers return products? Improper installation or the perception that assembly is too complex.
By offering professional installation services via third-party installation partnerships, brands can significantly reduce their return rates. Customers are less likely to send products back when installation is expertly handled, and more likely to enjoy—and keep—what they purchased.
Additional benefits of third-party installation include:
Fewer warranty claims caused by mishandling
Decreased negative reviews related to installation errors
More time for your internal teams to focus on core business activities
4. Attracting a Broader, Convenience-Focused Customer Base
Modern customers value convenience as much as cost. In fact, many shoppers today prioritize ease of setup and support over a product’s actual features. Brands that offer installation options appeal directly to this fast-growing, time-conscious market segment.
With third-party installation partnerships, companies can capture this audience without developing an in-house service team. Whether it’s in-store point-of-sale prompts or online upsells, having installation options signals to customers that your brand prioritizes their convenience.
This expanded value proposition:
Differentiates your brand in a saturated market
Builds trust and professionalism into the purchase
Encourages more first-time purchases from new demographics
5. Strengthening Brand Reputation and Loyalty
Customers associate every stage of their experience with your brand—from browsing to unboxing, and especially installation. When the install goes wrong, even if the product is flawless, the negative perception falls on your business.
Third-party installers like We Install It act as brand ambassadors, representing your company with professionalism and care. These trained technicians ensure consistency in delivery, treating each install as an extension of your brand.
By trusting experts to manage this final step, you:
Reinforce brand quality in customers’ minds
Minimize potential complaints
Turn one-time buyers into loyal advocates
6. Supporting Sustainability and Reducing Waste
Sustainability is more than just a buzzword—it’s a requirement for modern brands. One often overlooked area of sustainable improvement is reducing product waste through better post-sale support.
By offering professional installation services through third-party installation partnerships, businesses can extend the life of their products and reduce landfill waste:
Fewer damaged items due to incorrect installation
Reduced likelihood of returns and replacements
Greater customer success in using and maintaining products
7. Customised Solutions for Every Business Model
No two companies are the same. That’s why cookie-cutter solutions don’t cut it in the world of modern retail. Whether you’re a brick-and-mortar giant, an eCommerce disruptor, or a product manufacturer, the beauty of third-party installation partnerships lies in their flexibility.
Companies like We Install It tailor solutions to align with your brand’s operational flow. Choose from:
Online integration for seamless eCommerce checkouts
Install cards placed in/on product boxes
Point-of-sale prompts for in-store purchases
Custom bundle packages that combine product + install
This level of adaptability ensures you never need to overhaul your systems—just enhance them.
8. Unlocking New Revenue Streams Without New Infrastructure
Expanding your service offerings usually means expanding your budget—unless you partner smart. Through strategic alliances with professional installation providers, you can unlock new revenue channels without the need for new hires, training, or operational changes.
By partnering with an expert like We Install It, your brand gains instant access to a network of over 3,900 certified technicians across 11 Canadian provinces and territories. That means national coverage, without the national expense.
You get:
Revenue from value-added service upsells
Repeat business from satisfied customers
Reduced overhead by avoiding internal install teams
Partner Smarter with We Install It
In today’s evolving marketplace, top brands are no longer going it alone. Instead, they’re forming third-party installation partnerships to elevate customer experience, drive revenue, and ensure lasting satisfaction.
From reducing returns to tapping into new audiences, the benefits of outsourcing smarter are both immediate and long-term. Whether you’re seeking to improve efficiency, enhance brand loyalty, or simply make life easier for your customers, partnering with professionals is the logical next step.
We Install It is proud to stand at the forefront of this movement, offering reliable, nationwide installation solutions that align with your business goals. With over 500,000 jobs completed and a commitment to excellence, we’re ready to help you grow.
